8/16/2023 0 Comments Logtail keyword proLongtail keywords: In contrast to head terms, longtail keywords are more specific and are typically 3+ words long.However, because the term is so broad, not all traffic will be relevant. Ranking for such a high-volume term can be an attractive proposition, and will invariably bring consumers to your site. As you can imaging, the monthly search volume for a head term is very high (in the thousands). Head terms: A head term is a word or short phrase that refers to a broad topic of conversation, such as ' refrigerator', 'cars’ or 'pet food'.Let's look at the difference between them and why you might target each: There are two types of keywords – head terms and longtail keywords. Keyword research is largely about working out which search terms are worth targeting. What type of search terms should you target? Values across different keyword research tools often fluctuate with volatility, but Google AdWords is considered to be the most reliable source. It's fairly simple to interpret and literally refers to the amount of money you would pay per click if you ran a campaign targeting that particular keyword. Cost per click: Cost-per-click (CPC) is relevant for paid media and PPC campaigns.However, it actually signifies how challenging it is to achieve a top ten ranking position for that particular keyword. Keyword difficulty: You might see this term and begin to think it refers to the difficulty level of incorporating a keyword within your copywriting.This makes data more stable, rather than fluctuating each month. Search volume is given as an average monthly figure, taken from data over the last 12-24 months. You can choose to analyse search volume in the UK, in another country, or globally. Search volume: Search volume represents the amount of times that particular term is searched every month in your chosen area.As a quick overview, we’ve put together a beginner’s description for each one: When conducting keyword research, you’ll come across various metrics such as volume, difficulty, and CPC. You can then develop direction when it comes to the type of content you produce, and the ad campaigns you run. How many people are interested in a certain topic?īeing able to answer these questions gives you an indication of what your customers really want.
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